Brand Boost 2027 – Project Rules

Rules of participation in the "Brand Boost 2027" project · We Design Studio Graficzne Aleksander Rokicki

These Rules set out the terms of participation in the "Brand Boost 2027" project organised by We Design Studio Graficzne. The Project is a collaboration between the Organiser and a selected Participant and does not constitute a contest, a public promise or a game of chance.

§1. General information

1. The organiser of the "Brand Boost 2027" project (the "Project") is We Design Studio Graficzne Aleksander Rokicki, with its registered office in Warsaw (01-560), ul. Toeplitza 2/48, Polish tax ID (NIP) 951-184-66-07 (the "Organiser").

2. The Project is a promotional and marketing initiative of the Organiser consisting of entering into a collaboration with one selected entity in order to develop a Visual Identity for that entity, as defined in §6(1).

3. The Project is not a game of chance or a lottery within the meaning of the Polish Gambling Act of 19 November 2009, nor a contest or a public promise within the meaning of Articles 919–921 of the Polish Civil Code, nor any other public promise of a prize. The Participant is not selected through a competitive assessment of works; the selection is a discretionary choice of a collaboration partner made by the Organiser at its sole discretion.

4. The purpose of the Project is to support one selected entity by developing a Visual Identity for it on the terms set out in these Rules.

5. Participation in the Project is free of charge. The Organiser’s performance does not constitute a prize and cannot be exchanged for a cash equivalent or other services.

§2. Definitions

Whenever these Rules refer to:

§3. Project Participants

1. The Project is open to entities regardless of their legal form and stage of development, including in particular businesses (both start-ups and early-stage businesses as well as companies that have been operating on the market for a longer time), as well as foundations, associations and other organisations.

2. Participants may only be businesses (including sole proprietors), legal persons, and organisational units without legal personality that are granted legal capacity by statute, in each case acting within the scope of their business, professional or statutory activity, regardless of the country of their registered office.

3. Participation in the Project is not available to consumers within the meaning of Article 221 of the Polish Civil Code. By submitting an Application, the entity declares that it acts as a business, foundation, association or other organisation within the scope of its business, professional or statutory activity and does not have the status of a consumer within the Project.

4. Employees, contractors and entities affiliated with the Organiser may not take part in the Project.

5. Each entity may submit one Application only.

§4. Application rules

1. Applications to the Project are submitted via the online form available at www.wedesign.pl/brandboost.

2. An Application should include: (a) the name and description of the entity (company, foundation, association or other organisation); (b) a description of its activity and the products or services it offers; (c) its target group / audience; (d) its current stage of development; (e) contact details; (f) answers to the mandatory questions in the form.

3. Applications are accepted until 8 January 2027.

4. Incomplete Applications or Applications submitted after the deadline will not be considered.

5. An Application is for information purposes only and does not constitute a contest entry subject to assessment. Submitting an Application does not create any obligation on the part of the Organiser to select a given entity or to carry out the Project.

§5. Selection of the Participant

1. From among the entities that have submitted an Application, the Organiser may select one entity that will be invited to collaborate within the Project.

2. The selection is made by the Organiser’s team at its sole discretion and constitutes a decision to enter into a collaboration, based in particular on: (a) the collaboration potential; (b) the fit between the entity’s profile and the scope of the Project; (c) the entity’s branding needs; (d) the compatibility of the entity’s activity with the Organiser’s ethics and the absence of a conflict of interest with the Organiser’s current clients.

3. The Organiser’s decision is final and not subject to appeal. The Organiser is not obliged to give reasons for its choice.

4. The Organiser reserves the right not to select any Participant and to close the Project without selecting a Participant, without incurring any liability in this respect.

5. The criteria referred to in paragraph 2 are auxiliary in nature and do not give rise to any claim by any entity to be selected or to have the Project carried out.

§6. Scope of the Project

1. Within the Project, the Organiser commits to develop for the selected Participant a Visual Identity comprising: (a) logo design (3 concepts to choose from + the selected final version); (b) a basic set of logo files for online and print use; (c) brand colour palette; (d) typography; (e) definition of the brand’s photography/illustration style; (f) design of a key visual expressing the brand’s personality; (g) a brief description of the brand’s tone of voice; (h) a set of basic social media materials (Instagram + LinkedIn profile picture, 3 post templates for Instagram and LinkedIn); (i) design of 5 basic presentation slides (title slide, text only, text + photo, text + pie chart, closing slide); (j) business card and letterhead design; (k) HTML e-mail signature, without implementation; (l) landing page design (one-pager, desktop and mobile views, without implementation); (m) a "Brand Guidelines" document presenting the above scope.

2. The scope includes up to three rounds of Evolutionary Revisions for each of the elements listed in paragraph 1(a)–(m).

3. The scope of the Project is fixed and does not include any other services. The Project does not include implementation, development or production of materials.

4. The Project cannot be exchanged for a cash equivalent or other services.

§7. Carrying out the Project

1. The Project commences once a schedule has been agreed with the selected Participant. The Organiser will deliver the designs for each stage to the Participant electronically, on the dates indicated in the schedule.

2. Within 5 business days of receiving a given design, the Participant shall either approve it (which is equivalent to acceptance) or submit comments (revisions) to the option selected from among those presented. Failure to submit comments within this period constitutes approval (acceptance) of the design.

3. The Participant’s comments may not depart from the Project specification or contradict its essence. Comments may only take the form of Evolutionary Revisions (e.g. a change of colour, typeface or line weight) to the design delivered.

4. For the avoidance of doubt, a new concept proposed by the Participant does not constitute a revision but additional work that is not covered by the Project and falls outside its scope.

5. The Participant is entitled to submit comments (revisions) to a design three times. Once three rounds of comments have been used, the Participant is not entitled to request further revisions within the Project.

6. Final files will be delivered in the formats required for their use, depending on the design (e.g. PDF / Figma / Adobe CC / Canva and others).

7. The estimated delivery time is approximately 12 weeks; it may change depending on the number of revisions and the Participant’s response times.

§8. Exclusions

The Project does not include, in particular: (a) building a full website; (b) software development services; (c) an extensive brand strategy; (d) production of marketing materials and prints; (e) any additional materials not specified in §6.

§9. Participant’s obligations

1. The selected Participant commits to: (a) deliver materials and information on time; (b) take part in consultations; (c) provide the Organiser with the guidelines necessary to carry out the Project; (d) cooperate with the Organiser in carrying out the Project; (e) provide feedback within the agreed deadlines.

2. Lack of cooperation or delays on the part of the Participant may result in the Project being extended or terminated.

§10. Participant’s representations and warranties

1. The Participant represents and warrants that: (a) it holds all rights to the Input Materials provided to the Organiser to the extent necessary to carry out the Project, or holds the appropriate consents and licences authorising their use; (b) the Input Materials and their use in accordance with these Rules do not infringe the rights of third parties, in particular copyright, industrial property rights or personal rights; (c) it acts as a business, foundation, association or other organisation within the scope of its business, professional or statutory activity and is not a consumer within the Project.

2. The Participant bears sole responsibility for the Input Materials. Should any third-party claims relating to the Input Materials be brought against the Organiser, the Participant shall release the Organiser from the liability to the fullest extent permitted by law and shall compensate any damage suffered as a result.

§11. Copyright

1. The detailed terms of carrying out the Project and the transfer of economic copyright to the final, accepted materials will be governed by a separate agreement concluded with the selected Participant in writing, under pain of being declared null and void. Until such agreement is concluded and any amounts due (if any) are paid, all rights to the developed materials remain with the Organiser.

2. The agreement referred to in paragraph 1 will specify, in particular, the fields of exploitation in which the rights are transferred. The transfer will cover at least the following fields of exploitation: (a) fixation and reproduction by any technique, including printing, reprographic technique, magnetic recording and digital techniques; (b) placing copies on the market, lending or rental of copies; (c) making available to the public in such a way that anyone can access them at a place and time of their choosing (including on the Internet); (d) use in information, promotional and marketing materials, including on social media and in print.

3. The transfer of rights applies solely to the graphic concept (Project) accepted by the Participant. Rights to the other concepts presented to the Participant in the course of the Project but not accepted by it do not form part of the Project and remain with the Organiser.

4. The transfer of rights does not cover the typeface (font) used in the Project and does not result in a licence to it being granted. The Participant is entitled to edit the text contained in the Project and to use the typeface on its own account (in particular to create other designs), provided that the Participant obtains a licence to the typeface from the rights holder at its own expense. This provision does not apply to typefaces made available under the SIL Open Font License (OFL). At the Participant’s request, the Organiser will indicate where the appropriate licence can be purchased.

5. The Participant is obliged to cover the cost of any external materials necessary to carry out the Project (in particular purchased photographs, illustrations, icons and templates), if required and after their cost has been confirmed with the Participant in advance.

6. The Organiser retains the right to present the Project in its portfolio and marketing materials, irrespective of the transfer of rights referred to above.

§12. Promotional use

1. The Participant consents to the publication of information about the Project and its results in the Organiser’s communication channels, in particular in its portfolio, on its website and on social media.

2. The Organiser is entitled to prepare and publish a case study of the Project.

§13. Withdrawal and termination of the Project

1. The Organiser is entitled to terminate the Project if the Participant fails to cooperate.

2. The Participant may withdraw from the Project at any stage.

3. In the event of withdrawal or termination of the Project before its completion, neither party shall have any financial claims against the other. All rights to the materials developed up to that point remain with the Organiser and no transfer of rights takes place.

§14. Confidentiality

1. The parties undertake to keep confidential any information concerning the other party obtained in connection with the Project, in particular information of an organisational, technical or commercial nature that has not been made public, for a period of 24 months from its disclosure.

2. The confidentiality obligation does not apply to publicly available information or information whose disclosure is required by law or by competent authorities. It is also not breached by the presentation of the Project in the Organiser’s portfolio and materials as referred to in §11(6) and §12.

§15. Liability

1. The Organiser is not liable for the business results achieved by the Participant as a result of the Project.

2. The Organiser is not liable for the Participant’s use of the materials in a manner inconsistent with their intended purpose.

3. The Organiser is not liable for delays or non-performance of the Project resulting from causes attributable to the Participant, including late delivery of Input Materials or feedback.

4. To the fullest extent permitted by applicable law, the Organiser’s liability in connection with the Project is excluded; this does not apply to liability that cannot be excluded by law.

§16. Force majeure

Neither party shall be liable for non-performance or improper performance of obligations arising from the Project if it results from force majeure, i.e. an external, sudden event that could not have been foreseen or prevented. Delivery deadlines shall be extended accordingly by the duration of the force majeure event and its effects.

§17. Timeline

§18. Personal data

1. The controller of the personal data of persons representing Participants and of contact persons is the Organiser: We Design Studio Graficzne Aleksander Rokicki, ul. Toeplitza 2/48, 01-560 Warsaw, Poland. Contact for data-related matters: studio@wedesign.pl.

2. Personal data are processed for the purpose of: (a) conducting the Project, including considering the Application and contacting Participants – on the basis of Article 6(1)(b) and (f) GDPR (the Organiser’s legitimate interest in carrying out the Project); (b) fulfilling the Organiser’s legal obligations – on the basis of Article 6(1)(c) GDPR; (c) promotion and building the Organiser’s portfolio – on the basis of Article 6(1)(f) GDPR or separate consent.

3. Data will be retained for the period necessary to achieve the purposes set out above: (a) for Applications that were not selected – until the date of announcement of the selected Participant and for 6 months thereafter; (b) for the selected Participant – for the duration of the Project and thereafter for the limitation period for claims, no longer than 6 years from the end of the year in which the Project was completed; (c) where consent has been given to receive information about future editions of the Project – until the consent is withdrawn, irrespective of the periods set out in points (a) and (b), whereby only contact details are retained for this purpose.

4. Recipients of the data may include entities supporting the Organiser, in particular providers of IT tools, hosting and e-mail services. Data may be transferred outside the EEA in accordance with the terms described in the Brand Boost 2027 Privacy Policy.

5. The Participant consents to being contacted by the Organiser in matters related to the Project.

6. Contact regarding future editions of the Project takes place solely on the basis of separate, voluntary consent given in the application form.

7. Data subjects have the right to access their data, to have it rectified or erased, to restrict its processing, to data portability and to object, as well as the right to withdraw consent (where processing is based on consent) and the right to lodge a complaint with the President of the Polish Personal Data Protection Office (UODO).

8. Providing data is voluntary but necessary to take part in the Project.

§19. Final provisions

1. These Rules are available at www.wedesign.pl/brandboost.

2. The Organiser reserves the right to amend these Rules for important reasons. An amendment does not affect rights acquired by the Participant before it enters into force.

3. The Project does not constitute a public promise or a contest within the meaning of the Polish Civil Code.

4. In matters not regulated by these Rules, Polish law applies. Any disputes shall be resolved by the court having jurisdiction over the Organiser’s registered office.

5. Any questions may be directed to the Organiser by e-mail at studio@wedesign.pl.